Guiding Principles

Mission Statement

Reynolda—as a museum, garden, and historic country estate—connects people with the beauty and complexity of the American story through the integration of art, learning, and nature. We cultivate experiences and environments that foster belonging.

Values

Threaded throughout these commitments are our core values: exploration, open- mindedness, continuous improvement, community building, and passion.

Four Strategic Directions 

  • Evolve with our visitors
    Our visitors will feel welcome to learn, imagine, and find meaning throughout  Reynolda. The Reynolda experience is unified, magnetic, dynamic, and welcoming, and we can measure its success.
  • Uphold excellence in practice and place
    Preserving and sharing Reynolda’s collections, grounds, and buildings is a unified point of pride. We will enhance stewardship and sharing of our unique assets.
  • Create an environment where people thrive
    Reynolda’s staff and volunteers support and champion each other, and we make measurable progress in providing engaging, welcoming, and accessible experiences to everyone regardless of their background or experience.
  • Align finances with aspirations
    We will bolster Reynolda’s financial foundation to support current operations and future aspirations.

Commitment to Freedom of Expression and Academic Freedom

Wake Forest’s Statement on Free Expression and Academic Freedom reinforces that, “We create the most meaningful new knowledge when we are exposed to a variety of viewpoints and to the rigorous and respectful debate that can occur when ideas intersect. And we learn best when we evaluate various ideas that others seek to share so that our knowledge and values are refined and improved when interrogated in a setting rooted in curiosity.”