Guiding Principles


By 2027, Reynolda will operate as an integrated historic site supported by a resilient and empowering endowment. Its vision is to unite its historic country estate and art museum with Wake Forest University as a site for learning. Reynolda’s unitary mission is to connect people with the beauty and complexity of the American story through the integration of learning, art, nature, and history.

Mission Statement

Reynolda—as a museum, garden, and historic country estate—connects people with the beauty and complexity of the American story through the integration of art, learning, and nature. We cultivate experiences and environments that foster belonging.

Four Strategic Directions 

  • Evolve with our visitors
    Our visitors will feel welcome to learn, imagine, and find meaning throughout  Reynolda. The Reynolda experience is unified, magnetic, dynamic, and inclusive, and we can measure its success.

  • Uphold excellence in practice and place
    Preserving and sharing Reynolda’s collections, grounds, and buildings is a unified point of pride. We will enhance stewardship and sharing of our unique assets.
  • Create an environment where people thrive
    Reynolda’s staff and volunteers support and champion each other, and we make measurable progress on diversity and inclusion.
  • Align finances with aspirations
    We will bolster Reynolda’s financial foundation to support current operations and future aspirations.

Threaded throughout these commitments are our core values: exploration, open- mindedness, continuous improvement, community building, and passion.

Commitment to Diversity and Inclusion

As a part of Wake Forest University, Reynolda is committed to diversity, inclusion, and the spirit of Pro Humanitate. In adherence with applicable laws and as provided by University policies, the University prohibits discrimination in its employment practices, its educational programs, and activities on the basis of race, ethnicity, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and veteran status.

Reynolda respects, values, and welcomes self-defining differences among all people and cultivates an environment and experiences that include and celebrate the perspectives and contributions of all people.